Netflix, Now TV, Amazon Video and Hulu – these services are instantly recognisable brands and powerhouses within the VOD (Video on Demand) space. After attending one of the keynote talks at this year’s BVE entertainment technology show, it got me thinking about the future filmmakers still at college, for whom our connect2 equipment booking software has been developed. How are they going to release their upcoming features?
Even though it’s fun to talk about blockbuster productions, independent filmmakers have always had the talent to produce outstanding movies. Remember, Ryan Coogler (Black Panther), Kevin Smith (Dogma) and Rian Johnson (Star Wars: The Last Jedi) all started off in this way. Students using connect2 to book and organise their next shoot might be using the equipment to produce the next ‘Clerks’ or other cult classic, so it’s interesting to look at the distribution choices they have.
At the moment, there are two distinct ways for a production company to distribute films. They could either release the movie theatrically, or allow the picture to be streamed via a VOD service. Of course taking the traditional route of a theatre release is entirely feasible. But for first time directors, creating an independent movie and distributing it through one of the streaming services is a great way to get your film exposed to the right demographic. So what exactly does VOD involve...?