Undergraduate coursework is increasingly being submitted in non-written formats – a trend which has become the norm in a range of subjects beyond media courses. In this post we explore the development of this trend and how students are benefiting. We also look at what institutions need to consider in order to support them in creating and submitting great video content. This is a topic that Lorensbergs follows closely, with so many of our university customers using connect2 to facilitate easy access to media production equipment.
How video is becoming embedded in education
An international study in the use of video in education published by video platform Kaltura, found that 69% of institutions include video in student assignments, with 15% reporting that more than half of their students actively create video.
Of course, today’s students are the most video-savvy generation ever to have entered higher education. While concerns have arisen around the implications for literacy posed by increased use of video technology, they appear misplaced; video isn’t so much replacing conventional text reading as augmenting and supplementing it. And the benefits that come with developing competencies in video production add highly valued skills to what students can go on to achieve.
So how is video being used?
Institutions deploying video strategically are seeing palpable benefits. For a start, it’s improving student satisfaction and retention – which of course are of primary importance to universities. Video assignments and feedback are facilitating more personal bonds between students and educators, and helping quieter students come out of their shells, enabling them to settle and compete more effectively with more vocal classmates.
Integrating video production into assignments has for some time been prevalent across a range of subjects – by no means is it restricted to those on multimedia based courses...