Achieving a ‘Libraries First’ Approach: Latest Findings
How often are councils thinking ‘Libraries First’ and what can libraries do to support better progress here? It’s a question well worth considering, not least when it comes to closing the digital divide.
Libraries are perfectly positioned to enable communities to thrive while learning to live with a digital by default local services model. But in practice, how integral are libraries to realising successful outcomes from this change? Lorensbergs addressed this issue speaking with 25 library authorities at our recent user groups. Here’s what we learnt from exploring their experiences…
Room for improvement?
Libraries First means library capabilities are being recognised and prioritised for delivering on council objectives, in this case for more digitally confident and skilled citizens. It was strongly advocated in the 2016-2021 Government report: Libraries Deliver: Ambition for Public Libraries in England. So where have we got up to?
At present it seems not enough library services are sufficiently considered by councils when working to improve digital inclusion. This came through from our discussion findings. Plus there are strong initial indications from our recent customer survey that only a minority of libraries – around 25% – are regularly involved as a matter of course.
Libraries provide vital services and interventions for those who would otherwise be digitally disadvantaged, e.g. lacking access to email, online opportunities and social networks. This ‘safety net’ includes a network of public spaces, computers, Wi-Fi, printers and qualified staff throughout each county, city or borough. It’s quite a lot for councils simply to forget to take into account. Yet it’s a frequent complaint of library services that other council departments fail to recognise the full value of what they provide.
Of course this can be very demoralising to library staff as their commitment and expertise is being ignored. It’s extremely wasteful in resources too, leading to duplications of effort. In some of the worst cases, existing library service competencies are freshly replicated by other council areas.
Unfortunately it means libraries are not having the funding they deserve to increase their good work and make them even more effective at what they do. With the right recognition and investment, their infrastructure, expertise and reach into local communities would have an amplifying effect.
So in what ways are libraries being successfully recognised as the first port of call for digital access and skills development? And how can they better maintain this profile? What follows is a summary of the recent discussion with our customer libraries.
Approaches taken
How libraries engage and work with other departments varies widely. Here’s some examples where elements of a Libraries First approach is leading to some positive results:
Department partnerships: A number of library authorities in Wales are working well with adult and community learning, which appears to be a very successful fit and partnership. One Welsh authority explained how the library itself has become an established adult learning venue and a neutral space to ask technical questions. It’s a place where users can learn about new technologies and digital transformations. Elsewhere, feedback is also generally positive on this inter-departmental relationship.
Leading with training for digital competency: The pandemic has propelled better ways of working in some authorities by placing an emphasis on digital training. This is turn has encouraged councils to think Libraries First for pushing the skills out to where they are most needed.
One council’s strategy for digital inclusion stemmed from ensuring staff have the necessary digital skills to support hybrid working from the early days of the pandemic. Although it involves having its own distinct digital skills team, the library is fully involved and a conduit for disseminating knowledge and skills.
In this example, the team’s work extends across the council and encompasses both library services and staff. Staff become embedded digital champions that can help others and customers. Then within the library, digital champions are bookable for helping library users, with the library formally publicised by the council as the place for citizens to access digital help face to face.
Council digital strategy and library involvement: Libraries that are successfully active in digital transformation are getting stuck in from early days. One library authority reported that as new digital service directors are appointed, the library starts working with them right away. It helps secure and maintain focus on what the library provides for key front line services.
A formal written strategy with outcomes and stakeholder accountability helps here. Looking at Ireland, their strategy The Library is the Place includes a focus on digital skills and financial literacy as part of its Skills for Life programme. Each action has timescales, named stakeholders, and strategic alignments which identify which departments libraries will work with.
An English library authority spoke of their transformation strategy to empower residents. Since the pandemic, 99% of all council services are online and people need support. Customer services can give telephone support but there is little face-to-face, and libraries are stepping in. How can they ensure their contribution is recognised and valued as part of a council-wide strategy? It needs to happen formally and from the start. If not, it’s vital to publicise achievements and boost awareness of their work and role.
Training challenges
The challenge of library staff training is ongoing and tricky to resolve. How do staff maintain their knowledge and skills on technology? Our second People’s Network Focus Group tackled this topic and explored the benefits of delivering training on zoom, carrying out skills audits and using quizzes. You can read more findings here.
Keeping up with technology changes is one key area, including internet, apps and devices. How staff stay up to date on their council’s digital service delivery is another. One authority with a number of closed Government outreach services hold compulsory training days to keep staff well-informed e.g. providing an update on housing services. This way, library staff are prepared when customers are sent to them. Not all departments provide it though, so staff can still be surprised without prior warning or training before users are signposted to them. It’s clear that training needs to be ongoing and encompass all parts of the council.
Vital resources and communication
Having good flows of information across departments is essential to supporting libraries. Success here is helped by having a conscious and shared customer-focused culture. One authority spoke of having regular meetings with different groups, providing each other services and with a robust feedback loop. Heads of Service actively participate.
A successful approach described by another library authority also rests on good communication. It involves the council’s Digital Inclusion team maintaining a network of partnership voluntary organisations. It ensures the library has good awareness of what more advanced digital skills support is available so they may signpost users on after providing initial help.
Another authority spoke of how the library acts as the skills beginner or initial contact point and assessor. From there users can move onto receiving more help, for example, by being signposted to a local college partner so they may continue developing skills longer term.
So communication is vital, but would it also help to have some non-library staff actually located at the library for in-person partnership working? There has been some reluctance for Councils to co-locate non-library staff at libraries, such as from Customer Services, to help patrons coming in with related queries. It is thought too expensive especially if they are not fully utilised during all opening hours. Unfortunately, running a part-time arrangement leads to other issues. Customers come in at any time and often need help right away e.g. with an application.
The issue relates to both council staff being stationed in libraries and also the use of volunteers to supplement trained library staff. The same problem occurs when users need help that isn’t always available. This is when good signposting is all the more important, so at least users are provided some initial information and support.
Thinking Libraries First without thinking it through
You could say the best approach to Libraries First is ensuring library staff always have access to the right digital skills and service training, so there is always someone ready and able to help customers signposted there. The examples above show how sufficient training and cross-council information flows enable this to work. Of course it’s all part of building a successful Libraries First strategy!
Things go wrong when there are cuts to front-facing council service and libraries aren’t trained to fill in the gap or fully consulted. When this happens, libraries are inundated, ill prepared and too stretched to dedicate adequate time to each customer. Some of the people being referred aren’t always suitable for using digital services in the first place with the lack of basic digital skills or other barriers not being recognised. Libraries have had to organise tiered support in response, but this may sometimes involve referring users back to the services that originally sent them – a solution that must cause frustration.
So it’s important to recognise the challenges of councils thinking Libraries First if the necessary support and funding isn’t provided. Libraries don’t always and instantly have the necessary resources or time. Often users need far more support than the library is able to give them. We sometimes see a gap between what the council is imagining libraries can provide, and what libraries can actually do. Although it’s positive for councils to send people in need of help to libraries, more work and preparation is required for it to be fully successful.
In conclusion
For the majority of libraries, a continual push is required to ensure they remain front and centre for public service planning. With so many other things in life, good communication is central to success and works best when there is early involvement.
For the most part, libraries are ambitious for what they can achieve and passionate about their work. With the right communication and resourcing in place, confidence in their abilities is extremely well placed and should play a key role in realising every council’s aspirations for their citizens, towns and cities.
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